Archive for January 25th, 2008

If given the choice, would you rather walk into an insurance agent’s office where you were greeted with a friendly hello and the staff called you by name when you paid your bill, or would you rather walk into an office where the staff acted as if accepting your payment was a waste of their time?

Most people want to do business with people they like. It is hard to like someone who makes you feel uncomfortable. However, if they feel that they are treated with kindness and feel that you are their friend or trusted advisor, they will feel that they have a relationship with you. Read the rest of this entry »