Archive for January 29th, 2008

Your brand plays a key role in your marketing efforts. If you find yourself asking, “What is a brand?”, you probably don’t have one. Your brand is a message that you are sending to the world. This message tells the world what your business is, how your products and services are different from the competition, and what your product or service can do for them, the consumer.

So, why is a brand important? Well, if you have a brand, when you come up with a new product, your former customers will immediately know the new product is coming from you. You won’t have to do as much “up front selling.” Your customers will automatically be drawn to the product. Read the rest of this entry »