Posts Tagged ‘Autoresponder’

You may have heard of the saying, “If you don’t ask for it, you’re not going to get it”. Well, if you want to know what your customers want, ask them! An “Ask Campaign” is a marketing strategy that you can use time and time again to create (and sell) more products and services.

If you have a website devoted to the topic of scrapbooking and are thinking about creating an information product, but are not sure what your customers are looking for, you can set up an ask campaign with the question, “What is your biggest question about scrapbooking?” or “What is holding you back from completing your albums?”, or any other question that you can think of.

You can send out an email to your mailing list, asking them to take part in your survey. You may want to dangle something free in front of them, such as a small report. You simply include a link in the email to your survey page, and then they fill out the questions. Once they have submitted the questions, you can have an autoresponder set up to send them a “thank you” email with the link to the free report.

As you read through the responses, you will notice that some questions get asked many times. Those are the questions that the majority of your visitors want answered, and those are the topics that should be included in your information product.

You can create anything from a special report to an ebook to a teleseminar using this method. You may want to take some time to create the written information and then hold a free teleseminar (and record it). Have someone “interview” you. You can give them the list of frequently asked questions and simply go down the list of questions together. You can do this on a conference line and open the telephone lines at the end of the call in case any of the guests have questions.

You can let your guests know that you have created an ebook or special report on the same subject and that you are going to record that night’s call and include it as a special free bonus for those that buy the special report or ebook. You can even announce the landing page URL on the call and start receiving orders before you are even done with the teleseminar.

An “Ask Campaign” can help you figure out exactly what your customers want. This will save you the time of researching various projects, only to find out that they want information on totally different topics. By using this marketing strategy, you are able to deliver the information they want, plus they will enjoy the fact that you took the time to ask them what they wanted.

Sweetie Marketing is an approach to Internet marketing that will help you grow your business without stepping on anyone’s toes in the process. Here are a few ways to grow your business as a sweetie.

Start out by being honest. Unfortunately, there are a lot of slick websites that promise big things and barely deliver. Be honest to your potential customers by letting them know exactly what you have to offer. And if someone comes to you for advice, be honest and let them know what you like about their product and what you would change.

When you are just starting out, you will undoubtedly be asking a lot of questions. Show your gratitude to those that help you along the way by letting them know you appreciate their kindness. If possible, try paying that kindness back by helping that person with something they need assistance with.

Helping other people will help you in the long run. Even if you are just starting out in your home business, a day will come when someone with less experience than you will come to you and ask for help in getting started. Perhaps they will want to know which autoresponder you recommend or advice on writing an ebook.

If someone asks you a question and you know the answer to it, tell them. Unless the answer to their question happens to be a top secret project you are working on, giving someone a bit of information isn’t going to hurt your business. Who knows? The person you are helping may one day become wildly successful and recommend your products to all of their customers.

Building relationships and networking is essential when it comes to business success. Work to build real relationships with those you meet. Rather than just strategizing about the benefits you will receive from the relationship, think about ways you can help that person.

Some people will take your help and not give you anything in return. Let that roll off your back. The majority of people will respond by helping you in some way. For example, if you meet someone who, you feel, would be a great business partner for another one of your friends, introduce the two of them. Their joint venture could be a great success, and they will find a way to repay you.

When you act in a considerate way and treat others how they should be treated, people will respect you as a person. They will want to do business with you because they know that you will only be acting in their best efforts. They will also feel good about recommending you and your products and services to people they know. This, of course, will further promote your business and help you achieve more success.