Posts Tagged ‘Information Product’

Squidoo is a website where a network of users can create pages, known as lenses, on various topics that they have knowledge in, or at least have some interest in. Ads are displayed on these lenses, and the users who create them can receive commissions when those ads are clicked upon by their lenses’ visitors. However, you can earn even more by using Squidoo to market your products.

Marketing your own products with Squidoo is very easy. When editing your page, use the “write” feature to add some simple HTML. If you sell information products, you can offer a free ebook or special report and a link for the sign-up form for your newsletter. Once they are your subscriber, you can continue to market your products to them.

You can also use the “write module” to post articles and links to your information product’s landing pages. Providing the content will help you get indexed in the search engines and your visitors will appreciate the fact that they can learn something from your site.

Since each lens should have its own unique topic, you can create a lens for each of the topics you would like to establish yourself as an expert in. You can then create a lens roll and link your lenses together. This can create a stream of traffic for you. If you have other business blogs or feature a podcast on the subject, add that information to your lens as well. If you have created a physical product, you can add pictures of it to your Squidoo site.

In addition to adding content, links, and pictures to your lens, you can join Squidoo groups. If someone is searching for information on a topic, they may choose to find a group on the subject in order to find lenses on that subject. This will also allow you to interact with other people interested in the subject of your lens. This is a ready-made market of people interested in your products.

Just like your website, you will want to keep your lens fresh by adding new content each week. This will encourage your visitors to return again and again. You may want to pick one day each week to add something such as an article or a link to something your visitors may find useful. You can even add links to viral reports and other things that you are offering on your own website.

By using these techniques you can add targeted traffic to your site, increase the size of your mailing list, and add to the number of your customers. Plus, Squidoo is free. You’ll be growing your business and saving money that you may otherwise be spending on pay-per-click programs.

There is no question that blogs are great for business. When you blog, you can connect with your target market and promote your product(s). Blogger is a free, easy to use blogging service offered by Google. Using this service can be a great way to market your business.

When you use a service such as Blogger, you can create posts that explain the features and benefits of your product in a subtle way. For instance, if you have an information product on growing tulips, you can create posts that give a bit of helpful information. At the end of the post you can add “for more information ”.

If you have a physical product, you can create similar posts, giving people reasons to buy your product. If you happen to sell kitchenware, you could create an informative post about the benefits of silicone bake ware. You can add pictures of your product to your post and include a link to the page where your readers can buy the bake ware.

Blogs serve as a great communication tool. You can keep your readers up to date with any changes you have made to your site, provide information on new products you are going to be introducing, and receive feedback on the types of products your customers wish you would develop.

Another way to communicate with your target market and position yourself as an expert is to establish a “question of the week” feature to your blog. Simply have your readers send in their questions, and then, one day each week, choose one of the questions to answer. Your readers will look forward to this interactivity and will take note to visit each week to see if their question was chosen.

You can also use Blogger to increase the size of your mailing list by adding a sign up form to your newsletter or other autoresponder list. Once people are subscribed to your newsletter, you can continue to market to them.

Adding links back to your website on your blog will also help your website gain search engine traffic. The search engines crawl the Internet, and when a site has a lot of links coming into it, the search engines take notice. This can help your website rise in the results pages when someone performs a search using one of the keywords on your page.

These are just a few of the reasons why it is important to have a blog and how you can use a service like Blogger for marketing purposes. As you get more familiar with blogging, you can add an RSS feed to your blog, which will notify your readers that you have created a new post. This will keep your readers coming back regularly, and further help your marketing efforts.

You may have heard of the saying, “If you don’t ask for it, you’re not going to get it”. Well, if you want to know what your customers want, ask them! An “Ask Campaign” is a marketing strategy that you can use time and time again to create (and sell) more products and services.

If you have a website devoted to the topic of scrapbooking and are thinking about creating an information product, but are not sure what your customers are looking for, you can set up an ask campaign with the question, “What is your biggest question about scrapbooking?” or “What is holding you back from completing your albums?”, or any other question that you can think of.

You can send out an email to your mailing list, asking them to take part in your survey. You may want to dangle something free in front of them, such as a small report. You simply include a link in the email to your survey page, and then they fill out the questions. Once they have submitted the questions, you can have an autoresponder set up to send them a “thank you” email with the link to the free report.

As you read through the responses, you will notice that some questions get asked many times. Those are the questions that the majority of your visitors want answered, and those are the topics that should be included in your information product.

You can create anything from a special report to an ebook to a teleseminar using this method. You may want to take some time to create the written information and then hold a free teleseminar (and record it). Have someone “interview” you. You can give them the list of frequently asked questions and simply go down the list of questions together. You can do this on a conference line and open the telephone lines at the end of the call in case any of the guests have questions.

You can let your guests know that you have created an ebook or special report on the same subject and that you are going to record that night’s call and include it as a special free bonus for those that buy the special report or ebook. You can even announce the landing page URL on the call and start receiving orders before you are even done with the teleseminar.

An “Ask Campaign” can help you figure out exactly what your customers want. This will save you the time of researching various projects, only to find out that they want information on totally different topics. By using this marketing strategy, you are able to deliver the information they want, plus they will enjoy the fact that you took the time to ask them what they wanted.